Charities unite to raise awareness of modern treatments for incurable cancer patients

The series of short films feature first hand accounts of dealing with incurable cancer
Alex Gatenby12 September 2017

A coalition of cancer charities has released a video series to raise awareness of the importance of access to modern treatments for incurable cancer patients in the UK.

Ovacome, Fight Bladder Cancer, Action on Womb Cancer, Melanoma UK and Second Hope have produced a series of touching short films in a bid to demonstrate why modern cancer treatments can help both sufferers and their loved ones towards the end of their lives.

The films feature individuals whose lives have been transformed because of incurable cancer and each story is set to an acoustic version of the song ‘I’m Having The Time Of My Life.’

The first film features 41-year-old Daniel who tragically lost his wife Katie to lung cancer in April of this year.

Daniel with his wife Katie 

During her illness, Daniel and Katie made it their mission to fulfil as many of their dreams as possible. Together they visited Israel to float in the Dead Sea, swam with dolphins and climbed the Eiffel Tower in Paris, to name a few.

The second film tells the story of 55-year-old Cher, who is living out the end of her life to the fullest despite having incurable ovarian cancer.

Despite scientific advances, nearly half of cancer cases in England are diagnosed at a late stage and UK survival rates fall behind the European average in nine out of 10 cancers

The campaign is released with new research which looks into the very emotional nature of how the British public feel about being told they have limited time to live.

If told they only had six months to live half (50%) admitted they would like to spend the time enjoying everyday life more and worrying less.

The public believe that enjoying quality time with those closest to you would be a key priority if faced with the prospect of limited time to live, which is something illustrated by the individuals featured in the cancer treatment campaign.

The third film looks at the life of 35-year-old Rebecca and her husband Ming and how modern treatments allow them to spend quality time together despite her ovarian cancer.

Louise Bayne, CEO of Ovacome said of the campaign:

‘Cancer incidence is on the rise, with the number of people living with the disease being expected to grow by around 1 million every decade between 2010 and 2030.’

She continued: ‘yet, access to treatments which have the potential to increase survival for terminal patients is inconsistent and under threat in the UK.’

The campaign is asking the nation to publicly show their support for incurable cancer patients currently being granted access to treatments which may allow them quality extra time with loved ones. The public can share the campaign films to show their support.

Take a look at the videos to hear the moving stories involved in this #TimeOfMyLife​ campaign.

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